Following
the sale of new technologies , disruptive , which is against a number
of problems , even if it bothers you offer the game. Many new technology
companies have made extraordinary technology that changes the world
market yet because they ignore these five secrets. Read on to learn how
to successfully sell your new technology.
It has more than enough marketing budget and sales
Business
entrepreneurs who invest millions in research and development and a
budget of a few thousand dollars to take the market. And incredibly ,
investors think it is a good idea.
As entrepreneurial companies
that have seen it was woefully inadequate capitalization when it came
on the market? Most of them ?
The ideal situation is to invest a
third of their capital in the development of technology, the third in
marketing, and a third in client development . Many will say to me in
these relationships , even more companies run out of gas because they
have burned through investment without returning a single dollar because
they ignored the marketing and development budget customers.
Why
is customer development ? You may have to teach your clients how to buy
what you put on the market. When marketing a new disruptive technology ,
your target market does not know what to look for on the Internet.
Please log in adjacent research and educate them about what you do and
why it is best for them.
Other customers include the
development of public relations tactics , articles in magazines,
exhibitions , public speeches , educational videos , workshops and
classes, and a lot of head to head with prospects. They need time ,
money, and as much attention as the development of technology.
If
you do not have a treasure of great war to go to market , you will lose
your investment in technology. Sell www you have in a company with a
strong marketing department .
Make your Valuable undeniable interruption
Often , inventors believe their disruptive technological features but the market does not see the value of the disturbance.
For
example , the QWERTY keyboard that is used with the computer and the
smartphone was designed to slow down typists so that mechanical
typewriter would not jam. Think decades after clattering typewriters had
a better interface and more efficient human - machine is widely used .
It is the Dora keyboard , dramatically improve typing speed and
accuracy. The problem is that many of us do not want to take the time to
learn a new style of writing - we're fine with the way we do now,
thanks .
True Technology disturbance to human machine is the
voice recognition is still as good as it is (three times faster and more
accurate than my writing ) , it has been widely adopted because most
people are able to move from thinking about the fingers when writing
content .
Instead, its innovative technology should be seen as a
sufficient value for customers who want to make the changes necessary
to take your product. Ideally , the meaning is not immediately clear and
convincing convincing.
Sometimes , what excites the technical
team is completely lost on customers. You will discover what keeps
buyers working with key customers and see how they adopt, adapt and use
what is put on the market. In addition, working with skilled
professionals and market research identifying key value propositions for
target markets .
Targeting early adopters
Focus
Outlook with a propensity to buy the latest technology . You can not
sell new ideas to people threatened by change. No matter how good you
are, if you are not motivated , do not say yes.
Instead, find those who embrace change and quickly recognize the value of technology adoption .
The
most disturbing old problems with elegant solutions technologies . One
of the best examples of GPS navigation units is based mean that men do
not have to ask for directions or pretend they are not lost .
So
if you can help a company to solve a common problem in the area ,
developing their perceived experience , or make your job faster and more
accurate , has a winner . This is especially true when you can reach
out to young professionals who value these results and are not afraid to
challenge the status quo.
You can identify the first users in
connection with other companies that have been successful recently in
launching technology and approach their customers with their offer .
Constant attention to the vision , value and volume
Sale
of technology, a clear and coherent vision for the result that their
customers value when you buy. Explain clearly what your life will be
like fully embrace technology and use it to full potential .
Crunchy
communicate the value that will benefit in terms of time , money,
energy , elegance, simplicity and new results not realize now . What
will they know they do not know now? What will they be able to do , they
can not do now ? How will they feel that they have not felt before?
We
are committed to create the volume of sales you need to make your
vision and profitable investment. This means that the implementation of
highly leveraged activities that build relationships with prospects ,
influencers and opinion leaders . Conducting events that make lasting
impressions and decisions of the request.
Loss of focus vision , value and volume can sink a promising technology .
Design of marketing and sales processes scalable
Many
companies hire the introduction of technology a superstar sales
development , but can not clone a large scale. Limits the growth of the
company comes from the ability of this rock star to find and do business
, further reduces when asked the team to grow . If based on the art of
sales and marketing, you will not have the scale. There are so many
great artists in the field.
Instead, the design process that
promises to show your potential customers , creating conversation and
interest that leads to confidence and enthusiasm .
Process to
create reproducible results : given a certain quality of the input , you
can enjoy a quality production . Volume becomes a function of input
rise .
Create marketing processes that identify and attract the
kind of people who want what you sell at the time they know what they
offer.
Develop a sales process that leads to the prospect of
having no idea what you do agree that they can not live without your
product.
Then hire people with the right features and follow
the process to get the result you need. Lone wolves do not need to have
to make your way . You do not need people who put the customer feel good
about the challenge of thinking in a new way harmful. You need smart
people who can follow the process and enjoy the success it brings.
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